The job market for advertising managers in the United States

There are currently an estimated 31,300 advertising managers in the United States. The advertising manager job market is expected to grow by 5.4% between 2016 and 2026.

How employable are advertising managers?

CareerExplorer rates advertising managers with a D employability rating, meaning this career should provide weak employment opportunities for the foreseeable future. Over the next 10 years, it is expected the US will need 9,200 advertising managers. That number is based on 1,700 additional advertising managers, and the retirement of 7,500 existing advertising managers.

Are advertising managers in demand?

Competition for advertising manager jobs will continue to be robust because positions in this field are highly coveted. Demand and employment growth will be limited and largely reliant upon the need to replace those who retire from or leave the field. Some opportunities will be generated by companies seeking to increase their electronic media presence. Consequently, job candidates with experience in online, mobile, and social media advertising will stand out to potential employers. This shift to digital advertising should help counter positions lost due to downsizing in the print news industry. In addition, some growth in this occupation may be spurred by increasingly global economies and the need to advertise to expanding cultural markets. This fact makes knowledge of one or more foreign languages an increasingly desirable qualification in the field. While advertising managers typically hold a Bachelor’s Degree in advertising, journalism, or public relations, the most sought after job candidates will also be naturally creative thinkers, with the added ability to analyze data to identify trends and determine client strategies. Although relatively few advertising managers are certified, certification through Sales and Marketing Executives International and the Public Relations Society of America may become more valuable assets as applicants look to distinguish themselves in a challenging job market. Development seminars offered by the American Association of Advertising Agencies may also provide an advantage to job seekers.

What’s the supply of advertising managers?

The advertising manager industry is concentrated in New York, Illinois, California

Advertising Manager job market by state