Business degree overview

Interested in business? You're not alone.

Business is one of the most popular university degrees. In part, this is because it opens so many doors. Business graduates are in high demand across the world. Their skills and training apply to a wide range of industries. As a result, business students can expect great pay and a great career outlook.

This degree is also popular because of the breadth it covers. To thrive in this field, students learn about all aspects of running a business. They learn about accounting and finance, the health of any operation. They also explore marketing and promotion, the "public face" of any business. Finally, they learn to strategize, plan, and think critically about the future.

Different schools offer different specializations. Management, marketing, accounting, and human resources are just a few examples.

But all business programs share a common focus: practicality. In a business degree, you'll learn to apply theory to solve real-world problems. You'll look at case studies and examples in the news. You'll also practice your knowledge in internships, team projects, or work placement schemes.

Competitive yet collaborative, this can be a dream degree.

It can be difficult to find the right business degree. There are so many options to choose from!

You can study online or on-campus, full-time or part-time. Many people specialize in a subject like finance or advertising. But it's also possible to enrol in a broader, more general program. Whatever you decide, make sure your degree aligns with your personal goals. Only you know what's best for your professional future.

Here are some of the most common options to consider:

Certificate in Business - Varying Durations
Associate Degree in Business - Two Year Duration
Associate degrees usually take about two years to complete. Many are specialized—ideal training if you know exactly what you want to do for work. They are usually more affordable, but provide fewer career opportunities than a bachelor's.

Bachelor's Degree in Business - Four Year Duration
Bachelor's degrees take about four years to complete. They cover a broader and deeper range of subjects than associate degrees. They're also more competitive, requiring a high GPA for admission. There are lots of different options to choose from. But a Bachelor's of Business Administration (BBA) and a Bachelor's of Business Management (BBM) are two popular choices.

Economics
Many students feel torn between business and economics. Both degrees involve finance, trends, and the trade of goods and services. They also open up similar jobs opportunities. But although these degrees have some things in common, they're actually very different. Economics is broader and more theory-based. Business tends to be more specialized, with a focus on practical skills. For this reason, students who know what they want to do for work usually prefer business.

Finance
A degree that prepares students to plan, manage, and analyze the financial and monetary aspects and performance of business enterprises, banking institutions, or other organizations. Includes instruction in principles of accounting, financial instruments, capital planning, funds acquisition, asset and debt management, budgeting, financial analysis, and investments and portfolio management.

Business degrees focus more on running businesses than analyzing them. They also offer specializations that are less finance-focused, like marketing and real estate. People who want to become CEOs, managers, or entrepreneurs tend to prefer business.

One of the best things about a business degree is the wide range of skills you gain along the way. Whatever degree you choose, you'll improve your abilities in these key areas:

• Communication – both oral and written
• Problem solving
• Logic and reasoning
• Decision making
• Numeracy
• Data analysis and interpretation
• Project and resource management
• Critical thinking and analysis
• Self-motivation and time management
• Team work
• and more.

You'll also gain a valuable understanding of economic trends and business operations. This training, as well as the skills above, prepare you for success in a wide range of careers.

Almost every industry hires business graduates. As a result, there are many career paths to choose from. Here are a few common areas to consider after your studies:

Finance
Ever wanted to become an investment banker, budget analyst, or loan officer? These are just a few finance-related careers available to a business student. Finance is all about money, assets, and debt. It involves a great deal of math and economics. If you love working with numbers and statistics, this career area might be for you.

Accounting
At the heart of every successful business is a talented accountant. Jobs in accounting involve a strong understanding of finances and numbers. People in this field love to solve problems and organize data. For a money-oriented business student, it can be an ideal fit.

Management and Administration
Almost every company needs a manager. Business students are strong candidates for the job. During their degree, they learn skills in administration and supervision. They gain knowledge about how organizations work, and how to help them work even better.

Sales
Sales involves understanding customer needs and how your products or services meet them. No business can survive without a great sales team. There are lots of positions in this area, and business students thrive at many of them.

Marketing and Advertising
Advertising, strategy, product development—there are lots of career options in marketing. And business students are well-suited for many of them. Why? During their studies, they learn the basics of pricing and promotion. They gain skills in customer research and branding. They also learn how to communicate and persuade.