Pro Tip
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Public Relations, Advertising, and Communication is a degree category that consists of the following common degrees:
- Read more about Advertising
Degree programs in advertising teach students how to create promotional messages and campaigns to sell products and services. The curriculum is made up of courses that demonstrate how to develop a brand and communicate it through the various advertising channels of print, television, radio, and online media.
By its nature, advertising is an art, a science, and a business. Classes therefore span these three sectors. Artistic aspects are covered in courses like visual design, copywriting, and creative strategy. The science of the field is studied in consumer behavior, communication, and psychology courses. And the business of advertising is examined from the perspectives of research, account planning and campaigns, and sales.
- Read more about Sports Communications
Football. Baseball. Basketball. Hockey. Soccer. These are the five major sports that are part of culture in North America, that dominate the continent’s sports landscape.
Sports communications is at the heart of that landscape. It is what connects athletes, teams, leagues, the media, and fans. From the in-stadium and in-arena experience to live television and radio coverage of games to pre- and post-game analysis and interviews in all forms of media, to team season ticket drives and promotions to tweets by athletes and agents, sports communications is the conduit for information, broadcast, discussion, debate, and publicity in the wide, wide world of sports.
Degree programs in sports communications prepare students for careers in sports journalism, play-by-play broadcasting, college sports information departments, and professional sports team front offices. Courses cover media writing, editing, video and audio production, sportscasting, and sports marketing and public relations.